Only 4% Of Aussie Men ‘Love’ Their Beer Brand (So What Hope For Other Brands?)

bant.com.au, May 2016

According to Professor Jenni Romaniuk too many marketers want their customers to love their brands when the stark reality is most couldn’t give a stuff.

According to Romaniuk, this idea that customers should love a brand is “romantic by nature” but adds, “romance doesn’t pay the bills”.

Recent Ehrenberg-Bass research found that only four per cent of Australian males said they “loved” their favourite beer brand and “if you can’t get Aussie men to love their beer, what hope do our shampoo, canned tomatoes or toilet cleaner manufacturers have?” adds Romaniuk. >> read more