Global marketing guru shares trends and insights

themediaonline.co.za, December 2015

Marketing guru, Professor Jenni Romaniuk, is in South Africa. Hosted by SPARK Media, the academic, whose research concentrates on understanding consumer behaviour and marketing trends, is in the country to launch her new book, How brands grow part 2 and pass on some of its insights to media professionals. Michael Bratt attended the launch and sat down with her to find out what the latest marketing research is telling advertisers.  >> read more