Product placement taking centre stage at the movies

The Advertiser, 02 November 2012.

NEW Bond film Skyfall has attracted plenty of hype, much of it centred on the growing number of commercial brands on and around 007

This has made some who have seen the film to rename the spy James Brand.

But it is big business with the latest Bond movie Skyfall's producers reportedly having raised a third of the film's budget about $43 million from product-placement deals. >> read more.