B2B Insights Podcast Channel
This week Nick is joined by Professor Jenni Romaniuk, Associate Director at the Ehrenberg-Bass Institute in Australia. Jenni is the author of Building Distinctive Brand Assets, and developer of the Distinctive Asset Grid. She is a research professional with a key focus on branding. Her research spans a vast array of branding topics including (but not limited to) brand equity, brand health metrics, word of mouth and the role of loyalty and growth. Her book, ‘How Brands Grow 2’, has recently been updated and in this new edition Jenni writes specifically about business to business markets.
We are therefore thrilled to invite Jenni onto the B2B Insights podcast to discuss the fundamentals of buying behaviours and brand performance.
Listen to the full podcast episode here.