AdNews
Advertising, in its current form, is still not driving the growth it should be, according to a WARC’s Anatomy of Effectiveness study released at Cannes Lions.
The update on the original 2019 study is designed to give brand marketers, advertising agencies and media owners a fresh perspective.
“In 2019 we noted a sense that advertising, in its current form, was not driving the growth it should be,” says David Tiltman, SVP content, WARC.
“This was backed up by researcher Peter Field declaring a 'crisis in creative effectiveness'.
“Today, there’s no sign that the crisis is over. In fact, there are a host of new questions and issues to resolve.
Read the full article on AdNews.