Adformatie
Do you already have the connection between emotion and your brand in order?
How do you increase the effectiveness of advertisements?
Annelies Wittenberg and Folkert van Oorschot, research consultants at Validators, answer this question in a series of four blogs, written especially for Adformation. In these blogs you will learn about the BEST CREATION Framework, which underlies the creation tests of Validators. It covers four elements that increase the effectiveness of your creation: Breakthrough, Engage, Stick and Trigger. In this blog Annelies tells you more about how your brand will stay in the memory of a consumer as best as possible.
Typically, there is a significant amount of time between the time an ad catches a consumer's attention and the buying moment. That is why it is important that an advertisement leaves a mark in a consumer's memory. This can be an image, a message, a smell, a feeling, a thought, or any other association between advertising and brand. Often these associations are not even consciously processed.
Read the full article on Adformantie.