MediaGuru
Jenni Romaniuk showed at the Brand Management conference what marketers can increase in price to boost their brand growth.
“No marketer wants to destroy his brand,” said Jenni Romaniuk of the Ehrenberg-Bass Institute, who is trying to collect data for evidence-based marketing and is also behind the book How to Build Brands, said at the outset. Even so, marketers often destroy their entrusted brand when they let themselves be carried away in their strategies by “intuition” or common belief that something works, even if it is not. The mistakes made by marketers are manifested not only by the loss of money and time, but also by wasted opportunities and, last but not least, by clearing up competition.
Seven “costly sins of brand marketing” to watch out for, Jenni Romaniuk showed at this year’s Brand Management conference.
Read the full article and interview on MediaGuru.